FIBA and Genius Sports announce an extension of their technology partnership

Photo courtesy of FIBA Advanced Media

 

By Eduardo Harari

 

TORONTO. -  FIBA and Genius Sports announced an extension of their partnership.

 

Since 2004, FIBA and Genius Sports have worked closely to develop and deploy ground-breaking technology that transforms the data and digital infrastructure of over 200 basketball leagues and federations worldwide.

 

FIBA LiveStats will capture and distribute split-second statistics to the live fan experience for basketball audiences globally as well as deliver new business opportunities for the sport. This includes league and federations’ official websites, mobile apps, social media, broadcast, sponsors and in-stadia scoreboards.

 

FIBA Secretary General Andreas Zagklis said: "We are very pleased to continue this unique relationship with Genius Sports. We have been working together for more than 15 years to develop and offer state-of-the-art digital tools for national federations and leagues. Thanks to this renewal, we will continue the joint efforts in creating innovative tools and make sure that our sport is even more attractive to fans around the world."

 

Mark Locke, CEO of Genius Sports Group, said: "The Genius Sports and FIBA partnership has been one of the most influential and innovative in sports technology. Together, we've powered over 500,000 games from courtside in over 150 countries and engaged more than 25 million fans.

 

"But, this renewal is as much about the future as our achievements to date, and we're excited to introduce a number of cutting-edge innovations later this year, driving the next stage of digital transformation and data analytics for leagues and federations at all levels of basketball."